You’ve finally made the decision to turn your passion for photography into a legitimate career, and you couldn’t be more excited!
After some serious blood, sweat and tears, you’ve put together a small portfolio and made a Facebook business page. You post your photos and put your name out there, people start responding and you book a few shoots. For the first time in your life, you feel like you’re truly making money doing something you love!
Then the sacrifices begin to add up.
You used to spend weekends and evenings with your family, now you spend your weekends shooting and your evenings editing. Your friends keep asking when you'll have time to hang out, and you honestly can't give them a straight answer. You bring your laptop to bed with you every night, just to answer a few more emails, and edit a few more photos, and before you know it it's 1:30 in the morning...again. 

But how can you stop moving when you have so much more left to do? You still need to draw up a complete set of client contracts and model releases, you need to create and order a variety of marketing materials, such as business cards, pricing sheets, and promotional flyers. Plus your website is still under construction and you haven't posted on social media this week or started a blog yet.  
The slower you work, the less money you make.
If you shoot one wedding for $3000, but spend 3 weeks editing and delivering the photos, your hourly wage is next to nothing. However, if you have systems in place that allow you to quickly edit images and deliver them to your clients all while constantly booking new clients at the same time, your hourly rate drastically increases. It’s not about working harder, it’s about working more efficiently.
You're already doing all you can.
You're already staying up late nights to edit, traveling hours to shoot locations and going above and beyond for your clients. Chances are, you’re doing all of this while still holding down a part-time or even full-time job. What more can you do?
It's normal to feel overwhelmed.
You aren’t alone here - every successful photographer has, at some point, been confused about the next steps to take in their business. 

And those next steps are crucial to your business's survival. Only a
bout half of all new businesses make it to 5 years, and barely one third make it to 10 years (Source). So how do you ensure your business is set up for the long haul?
Thankfully, a solution is right here waiting for you.
Effectively cutting through overwhelm happens in three easy steps: outsourcing what you don't have to do yourself, implementing a system for all of your business related tasks, and having a positive and constructive community at your back to answer even your most difficult photography related questions. 

At PhotoFern, we’ve created a library full of resources to suit your every need. Whether you need to design new marketing materials for upcoming mini sessions, download updated client contracts or create a reliable catalogue of Photoshop actions and Lightroom presets to allow you to quickly work through unedited client files, we have all of it, ready for you to download and personalize with your own branding. 

Our classes and tutorials will show you how to implement important systems into your business, such as programming Lightroom and Photoshop with proper import and export settings. 
Most of all, you become a part of our exclusive community. 
PhotoFern has the most inclusive online community of any photography site you will come across. No negativity, no condescending self-proclaimed "pro" berating you for beginner mistakes. Our community is full of knowledgable professionals eager to share their secrets, as well as fellow novices and experienced photographers alike.

Ask questions, share your work, share your struggles and gain useful feedback all within a positive and encouraging environment. We all have two things in common: we love photography and we love to see each other succeed. 
"This was by far the best thing I have done for my business. I've accomplished more in the last week than I have in the last 6 months!"
Sarah W - Captured Memories Photography
How could you use PhotoFern to have a direct impact on your business?
Improve your photography and business structure with our constantly expanding catalogue of classes and tutorials available for you to complete at your own pace. 
Streamline your workflow with ready-to-download marketing templates, client contracts, editing packs and more.
Take advantage of member discounts to personalized coaching sessions with some of the most premiere photographers in the industry. 
Stay one step ahead of the game by inquiring about marketing ideas, shooting settings and sales techniques in our private and informative community. 
Keep your skills fresh with creativity and motivational exercises designed to keep you consistently developing and moving forward..
Find support and encouragement through like-minded photographers to help you through even the most difficult business challenges. 
Build the business you've always dreamt of.
Choose the membership below that's right for you. In addition to new content each month, your PhotoFern membership includes 24-7 access to all prevous month's content, members-only classes, exclusive vendor discounts, our inclusive and knowledgable community, bonus resources and special event archives. Cancel anytime you like (within 14 days for a full refund). 
Monthly
$15
Yearly
$99 (Save 45%!)
Lifetime
$250
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